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Fall 2009 Courses (PDF)

Gabi Lukacs

 

Assistant Professor

Gabi Lukacs received her PhD from Duke University in 2005. She is a cultural anthropologist whose research explores themes of mass media, globalization, and identity in contemporary Japan.

Based on fieldwork among television professionals in the major Japanese commercial networks, her dissertation theorizes the late 1980s development of a new primetime serial, as a shift in the Japanese television industry from producing narrative-based entertainment to selling lifestyle.

Her current research investigates a recent Japanese phenomenon, the Net Idols—young women, who produce their own Web sites that she theorizes as a new form of media entrepreneurship.

In another project, she aims to further challenge the dominant understanding of media globalization as a one-way flow outbound from Hollywood by analyzing the distribution and reception of a Japanese program, The Iron Chef in the United States.

She is teaching courses on the subjects of media, mass culture theory and methods, political economy, introduction to anthropology, and Japan in the twentieth century.

lukacs@pitt.edu